Our Consultant's Books

 

 

y MANUAL FOR DEVELOPMENT OF A UNIVERSITY CORPORATE SALES

 

Authors: JB Vilhena and Luis Roberto Mello

Learning occurs through all the activities of the organization at different levels and speeds. Its main function is to encourage and coordinate the various interactions in the learning process. "
Thus, it is necessary that within the company there is a specific structure dedicated to the management of various learning processes that occur simultaneously. Thus, in a direct way, we believe that the CORPORATE UNIVERSITY IS MANAGER OF LEARNING ORGANIZATION IN THE COMPANY.
As manager, she needs to set guidelines, processes and procedures to enable implementation of strategies and actions and seek your specific goals. Decisions involving the performance of the Corporate University involving four main areas: (1) Strategic decisions, (2) tactical decisions, (3) Operational Decisions and (4) Other Areas of Strategic Decision. Addressing these four areas through the description and analysis of tools and techniques that can be applied in this task is the purpose of this manual.

For more information and Sales:
Tel 11 - 5539-4665
igor@abtd.com.br

 

 
y NEGOIATION AND INFLUENCE IN SALES

"For best seller or trader you are, whenever it is worth reflecting on the issues discussed in livro.Será demand that every sale negotiation? Does every negotiation I have to be sold as a main goal? This book the author delves in discussion, offering frameworks, exercises and articles that allow the reader to understand how is the intersection of trading and sales as well as finding ways to influence behavior without the need to manipulate people. Discuss whether there is a popular method "win-win, counter coercion and adoption as alternatives to negotiation, teaching methods and techniques for getting better deals are the keynote of the work that the reader holds in his hand

 

y MANUAL TRAINING AND DEVELOPMENT

     MANAGEMENT AND STRATEGIES

y MANUAL TRAINING AND DEVELOPMENT

     PROCESSES AND OPERATIONS

Two members of the  MVC Institute (Luiz Augusto Costacurta Junqueira and John Baptist Vilhena) wrote chapters for the Manual of T & D

 
y A WRITING EFFECTIVE

 

Today, more than ever, it must be the need to write large audience, diverse and not necessarily technical.
Within a context in which society requires transparency and publicity, win valuable points with the reader who realizes that the lofty rhetoric, the academic and the technicalities have already had their space - and we have become expendable.
Psycholinguistic still ensuring credibility: the text is good for the richness and originality of the information provided - and, above all, because the author writes well.
What has changed is the concept of writing well. Today, linguistic competence is not measured by explicit statements of learning, but the ability to express thoughts in a clear, convincing and objective.
The beautiful is simple, and simplicity is obtained from the patient and painstaking effort to adapt, adjust, debug and rewrite many times the original text, until we obtain satisfactory results - and the information become intelligible and "palatable" to the reader.

Author: José Paulo Moreira de Oliveira

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y A ARTE DE GERENCIAR SERVIÇOS

 

Brazil is walking quickly towards a service economy. The participation of the amount of the national GDP is increasing, for different reasons. However, the management of services goes a different way of product management. That is, for new maps, demands new routes. The new routes in the management of services are mainly for people. Therefore, hiring has become an important process, expensive and delicate for service organizations. Coaching has become a prerequisite for maintaining updated knowledge. Retain talent, became a critical success factor. In the past, a typical worker, the day was divided between work and leisure. Today it is divided between work, leisure and learning continues. Companies intelligent services follow the logic of hiring professionals who do not necessarily know everything, but to show desire to learn continuously. The other pillar of services management is the process. Is when it should be understood that in this context, the art overlaps with science.

Author: Alexandre Freire

For more information and Sales:
www.strong.com.br / executive / livros_arteservicos.html

 

 

y GIANT SALES

y CERTIFICATION TRADE

 

Luiz Augusto Costacurta Junqueira and John the Baptist Vilhena are gathered in this book, among the 50 biggest names in sales in Brazil.

 

AUTHORS:
JB VILHENA
VP Institute MVC
and
LUIS ROBERTO MELLO
Advisor to the MVC